Administering the Services | Contacting and interacting with you, receiving and responding to your requests; providing the Services, including my providing estimates and arranging appointments; verifying your information; sending you administrative information, such as agreements to provide the Services, and changes to our terms, conditions, and policies |
Operations and General Business | Troubleshooting and diagnostic testing; conducting performance analyses of our systems and Services; testing new system features to evaluate their impact; system and log maintenance; technical support, system debugging, and hosting data; facilitating mergers, acquisitions and other reorganizations and restructurings of our business (including prospective transactions). |
Marketing | Sending you our newsletters, publications, updates, and invitations, that we think may be of interest to you. We may send marketing messages through mail, email, phone call, and text message. |
Targeted Advertising | Engaging advertising partners, including third-party advertising companies and social media companies, to display ads to you on other websites and online services. These companies may use cookies and similar technologies to collect information about your interaction over time across the Services, our communications, and other online services, and use that information to serve online ads that they think will interest you. We may also share information about our users with these companies to facilitate interest-based advertising to our or similar users (known as a "lookalike audience") on other online platforms. |
Relationship Building and Engagement | Facilitating and responding to any social sharing and posts on our Services, and other customer relationship building activities. |
Personalizing our Services | Personalizing our interactions with you and providing you with information and/or offers tailored to your interests, such as delivering content via our Services that we believe will be relevant and interesting to you. |
Improving and Developing Products and Services | Conducting data analysis, for example, monitoring and analyzing Services use and using data analytics to improve the efficiency of our Services; developing new Services; considering ways to enhance, improve, repair, maintain, or modify our Services; identifying usage trends, for example, understanding which parts of our Services are most interesting to users; determining the effectiveness of our promotional campaigns; operating and expanding our business activities. |
Aggregation and/or Anonymization | Aggregating and/or anonymizing personal information so that it will no longer be considered personal information. |
Security and Fraud Prevention | Conducting audits; verifying that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements; monitoring for and preventing fraud; for security purposes, including maintaining system security. |
Legal and Compliance | Fulfilling our legal and compliance-related obligations, including complying with applicable laws, complying with legal processes, responding to requests from public and government authorities, meeting national security or law enforcement requirements, and complying with requirements set by industry-specific supervisory bodies. Enforcing our terms and conditions and standards; protecting our operations; protecting the rights, privacy, or property of our business; responding to auditors; allowing us to pursue available legal remedies and make insurance claims, defend claims, and limit the damages that we may sustain. |